Beat the person in the mirror =)

Greatness is an endless war against yourself.

I'm Alex,

an early career communications professional
with a passion for storytelling and digital media.

My Work Contact Me

Recent Posts

Read my latest work, from college basketball to absurdism to book reviews.

View Blog

Skills

Videography

From my time at Aletto Jewelers, I learned to use a DJI Osmo Pocket 3.
I also learned to like black espresso.

Social Media Management

At Aletto Jewelers and FAU PRSSA, I learned the backend analytics of social media and how to deal with administrative red tape.

Client Relations

As a barista, I learned that regardless of the job title, people are human.
Being genuine and having a growth mindset will take you farther than any certification.

Canva

Canva helped me keep visual identity consistent as well as get graphics out faster.

DaVinci Resolve

I did not want to pay for expensive software, but I needed a powerful video editor.
Enter, DaVinci Resolve.

Web Development

Through trial and error, I learned how to build a site. From hosting to domain to SEO, I wore many hats.

Resume

My work history.

Social Media Coordinator

Aletto Jewelers • Apr-Jul 2025 • Boca Raton, FL

  • Generated 1.3M+ views in under 90 days through short-form video content and social media campaigns.
  • Managed daily content calendar across Instagram and TikTok, ensuring brand consistency and message alignment.
  • Collaborated directly with leadership to drive retail traffic and improve content ROI.

Barista

Starbucks • May 2022-Jul 2025 • Boca Raton, FL

  • Maintains composure and professionalism in a high-volume, fast-paced retail environment.
  • Demonstrates problem-solving and adaptability to address shortages, labor constraints, and shifting priorities.
  • Prioritizes speed, accuracy, and customer satisfaction, reducing wait times and improving overall store flow.

PR Director

Public Relations Student Society at FAU • Jan- May 2025 • Boca Raton, FL

  • Generated 5,367 views in 60 days on Social Media.
  • Managed a team of three for social media strategies.
  • Led general body meetings along with the President and Vice President.

Ambassador

Florida Atlantic Student Alumni Association • Sept 2021-May 2025 • Boca Raton, FL

  • Organized events for Florida Atlantic sports by ushering in patrons.
  • Instructed the student section on game day material.
  • Promoted and advocated for the SAA membership by tabling at FAU.